I.T. Marketing Position

1. Manage strong web marketing campaigns to drive qualified sales leads and awareness in our target industries. Work cross-functionally with product marketing and sales team to create targeted web-based campaigns including: webinars, Google Ad Words, and other lead-generation campaigns.
2. Define budgets and campaign metrics, monitoring and measuring campaigns to improve results and achieve lead goals.
3. Oversee internet and electronic marketing media activities to include: Search Engine Optimizer/Search Engine Marketing, internet advertising, e-mail campaigns, customer data capture, and social media.
4. Develop promotional and informational e-mail list through utilization of our customer and prospect lead database.
5. Source and acquire the services of external agencies/vendors for internet marketing media.
6. Existing sites create tracking accounts for landing pages and keywords. Site analytics. Update keywords that do not covert. Update page info, Meta tags, etc.
7. Establishes links from other relevant sites and develops relevant searchable content to drive site traffic growth.
8. Recommend new marketing opportunities using new innovative techniques.

Skills Required:
Fluency in HTML, CSS, JavaScript, Web design & usability, content writing, cross-browser design, graphics/design skill with Photoshop and currently using front page
Design and development experience
Knowledge of writing Crystal Reports